About Me

I’m Zack Fenech

An independent SEO consultant who collaborates directly with business owners to enhance visibility, increase traffic, and generate leads through search.

My goal is straightforward: I help businesses grow through honest and effective SEO that thinks long-term. There are no gimmicks, fluff, or quick wins—just white hat strategies that deliver real results.

Whether you need a one-time audit or a long-term strategy, you’ll work directly with me—no account managers or middlemen involved.

How It Started

My SEO Journey

My career in SEO started over six years ago while working in a warehouse that sold equipment for paintball and airsoft sports. No, I’m not kidding.

During one lunch break, I ran into the CEO at Wendy’s, and we sat down and ate together. We discussed my career path as a recent English and Literary Studies graduate from York University, and he suggested that I consider pursuing Search Engine Optimization.

Intrigued, I went home and completed a free course offered through Lynda, which was available for free through the Toronto Public Library.

Since then, I have worked in various industries, including finance, gambling, Software as a Service (SaaS), arts and culture, cannabis, and others as an SEO manager generating over $2M in revenue for various companies in Canada, the United States, and Europe.

My Approach

Holistic, Evergreen, Scalable

My SEO services are holistic, addressing every aspect of your online presence—from technical health to content and user experience. They’re evergreen, built on strategies that stand the test of time, and scalable, designed to grow seamlessly with your business as visibility and demand increase.

Long-term thinking over hacks

I don’t chase trends or loopholes. I focus on strategies that build trust with search engines and your audience.

Data-informed, not guesswork

Data back every decision — from keyword strategy to technical audits to content planning.

Real growth, not just rankings

Traffic is significant, but revenue is better. I focus on attracting exemplary visitors who are more likely to convert.

Clear communication and transparency

You’ll always know what’s happening, why it matters, and how it impacts your goals. No smoke and mirrors.

Have Project in Mind?

Let’s Talk SEO Growth

Ready to start seeing real results from your SEO? Whether you need a complete strategy, a second opinion, or some honest advice — I’m here to help.
Want to see what SEO done right looks like? Let’s connect.

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